”Herb Sorensen, PhD Scientific Advisor, TNS Global | BrainTrust Member, RetailWire | Author of Inside the Mind of the Shopper
“This is invaluable to the careers of very many of the marketing professionals in the industry… it is a terrific blueprint for successfully managing the components within the retail environment.
WHy should you sign up?
Understand why the industry needs to change
Gain pragmatic advice and proven techniques to revolutionize your consumer goods business
Study the Five Step Total Marketing Model – created by Toby and Mike
Adapt strategies and resources to respond effectively to new shopping behaviors and environments
Know the fundamental principles that brands must embrace to survive in these challenging times