Shopper Marketing, shift your focus to the shopper and kick your marketing into high gear, here and now.


“This is invaluable to the careers of very many of the marketing professionals in the industry… it is a terrific blueprint for successfully managing the components within the retail environment.

”Herb Sorensen, PhD Scientific Advisor, TNS Global | BrainTrust Member, RetailWire | Author of Inside the Mind of the Shopper

WHy should you sign up?

Key Areas

Understand why the industry needs to change

Gain pragmatic advice and proven techniques to revolutionize your consumer goods business

Study the Five Step Total Marketing Model – created by Toby and Mike

Adapt strategies and resources to respond effectively to new shopping behaviors and environments

Know the fundamental principles that brands must embrace to survive in these challenging times